We’ve all been asked to get “deep” with our conversations. It’s often a result of the ineffectiveness of surface-level discussions. These surface-level discussions are all around us. Questions like “How are you?” or “Where are you from?” are more like filler topics than intellectual, engaging conversations. 

When you’re working in the world of sales, surface-level questions are an epidemic, but weirdly enough, they’re really common. If you want to be real with your clients, you should avoid these kinds of questions at all costs. A conversation is only as good as the questions being asked, so falling into this trap results in a bland, lifeless chat. 

So here’s a question for you: How deep should you go with the questions you ask? We’ll first cover why you should be asking engaging, compelling questions, and then we’ll give you a list of subjects you can address with your potential clients. Without further ado, here’s a cheat sheet for the next time you’re playing the role of the question master. 

Why Deep Questions are Important

It’s fairly straightforward. The reason why you ask interesting questions on a date is the same reason for asking quality questions on a sales strategy call. Boredom leaves the mind restless. If you ask boring, predictable questions to your clients, they won’t want to come running back to you for more. In fact, you may earn yourself a big red X for being just like the masses. 

Another reason for asking deep questions is because of your mission. Every client interaction is an opportunity to seal the deal, provide a solution, and ultimately, get a client conversion. You don’t want to waste any time! In order to get to the bottom of your clients’ needs and to find out if you can provide help, you need to ask the right questions. Those questions should be smart, forward-thinking, and captivating. 

Questions to Ask

The moment you’ve been waiting for! I’ll shed some light on potential questions to ask, but it’s important that you give yourself some creative liberty. You should never sound rehearsed, and you need to always be true to yourself. That means coming up with questions on your own. Use the following questions as guidance and inspiration as you conduct conversations with clients: 

1. Have you found a business to work online yet? 
2. What is it that you’re really looking for here? 
3. If you could have a perfect situation for XYZ problem/product/service, what would it be? 
4. What do you do for a living? Is it something you like doing?
5. Is there anything about what you do that you would change if you could?
6. With respect to your business, how has it impacted you? How has it impacted your family?

Last but not least, there’s a golden question you can ask that leads to a beautiful conversation: “How do you feel about that?” It can be used in lots of different contexts. A lot of people shrink back at the thought of asking this question for fear that it sounds like a therapy session. In reality, though, it’s a great way to get personal and connect with someone quickly. 

There’s just one last question to ask here. Are you ready to transform the way you sell?

This article you just read now is an important part of my Get Clients. Not Leads.™ philosophy. It’ goes over what needs to happen with your questions so you do not sound like the masses out there! I recommend you read the article “Discover How You Can Get More Clients Without Being “Salesy”” next so you can see how to ask questions that do not turn off your future clients!

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