Mutually beneficial: a relationship where both parties benefit. Otherwise known as symbiotic. A win-win. A success.

What about sales? Is there room for a mutually beneficial outcome with sales? 

If you think making a sale is a one-sided win, think again. It takes two to make a thing go right with sales (queue the song), and that mutually beneficial outcome can bring great happiness and success to both, or all, parties involved. 

Let’s cover the intricacies of a mutually beneficial outcome: What is it? How can you ensure it happens? How does it fit into the context of sales? We’ll tackle all of those questions and more! 

What constitutes a mutually beneficial outcome? 

You can’t just call something mutually beneficial and move on with your life. It really depends on two separate parties, both of which should be winning in some way. With sales, it means the client wins a solution and the seller/salesperson makes a deal. 

How can you ensure that a mutually beneficial outcome is what happens? 

It starts with communication and connection. From the sales side, you need to know what your client needs in order to make a sale. From the client side, you need to verbalize what you need so that you can make sure you will be helped. 

This means asking good questions and giving good answers. It means having a solid conversation that goes beyond “How’s the weather in your city?” More than anything else, this means viewing the interaction as a partnership, rather than a transaction. 

You’ll need to work together, which isn’t too hard, right? After all, you’re on the same team. You’re just playing different positions. 

How does it fit into the context of sales?

A better question is, how does it not fit into the context of sales? “Mutually beneficial” is the epitome of sales. It’s a win-win when you can make a deal AND make someone happy. 

Sellers: Think about both sides. You’re trying to make a success for yourself, and you’re trying to make someone else happy. To give them a product or service that they need. To create success for your client.

Clients: You have a problem or a need that you’d like to solve. There’s a gap somewhere, and you are trying to find someone who can provide just the thing you need to close that gap. You know that when you decide to make a purchase, not only are you closing that gap but you’re giving money to a company that deserves it. 

Go forth and make your own outcome 

What are you waiting for? Pick up the phone and connect with someone who is ready to work with you! You may not be able to make this outcome singlehandedly, but together you can make something great!

At the end of the day, you have the power to make your own outcome. It will take two parties to make it happen, and that’s the fun part: collaboration, teamwork, and partnership. Don’t view it as an exchange; view it as so much more. It’s a win, an outcome, and a mutually advantageous scenario. 

This article you just read now is an important part of my Get Clients. Not Leads.™ philosophy. It’s all about serving your clients and creating a win-win situation for everyone! I recommend you read the article “How To Get Your Strategy Calls To Turn Into Paying Clients!” next so you can see what needs to happen to get to the mutually beneficial outcome!

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